← SaaS Go-to-Market
Day 14 of 14
Your 90-Day GTM Execution Plan
The GTM Stack for a Solo Founder SaaS
Executing GTM as a founder-led business requires ruthless prioritisation. You can't do everything. Pick one primary acquisition channel, one content format, and one sales motion. Do them well for 90 days before adding the next layer.
A pragmatic GTM stack for BathCheck or similar: CRM — HubSpot free tier (enough for under 1,000 contacts). Email — Beehiiv for newsletter + Instantly.ai for outbound sequences. Analytics — ChartMogul for revenue metrics + PostHog (open source, free) for product analytics. Support — Intercom or Crisp for in-app chat. Landing pages — Webflow or Framer. Payments — Stripe + RevenueCat for App Store subscriptions.
The 90-day goal for a pre-PMF product: 50 customer conversations, 20 activated trials, 10 paying customers. For a post-PMF product targeting growth: 25% MRR growth in 90 days through one new channel activation. Define your specific goal before the 90 days starts — a vague goal produces vague effort.
The Weekly GTM Rhythm
Growth doesn't happen through occasional burst of effort. It happens through consistent weekly execution of high-leverage activities. Build a GTM rhythm: Monday: review metrics (MRR, churn, trial conversions, pipeline). Tuesday: outbound (10 personalised emails or LinkedIn messages). Wednesday: content (write or publish one piece). Thursday: customer conversations (demos, discovery calls, customer success check-ins). Friday: retrospective (what worked this week, what didn't, what to change).
For Darkice Interactive managing multiple products (ShowerBuddy, BathCheck, Gliderol integration, Dormakaba), time-boxing is essential. Decide which product gets GTM focus for the current quarter and don't dilute effort across all simultaneously. The product that's closest to PMF and has the strongest revenue signal gets the concentrated effort.
Measure what matters and ignore what doesn't. LinkedIn impressions don't pay the bills. Trials, demos booked, MRR, and churn rate do. Build a simple weekly dashboard that shows these five numbers and nothing else. Review it every Monday. Make one improvement every week based on what you see.
⚡ Today's Action
Write your 90-day GTM plan on one page: your primary product, your ICP, your primary acquisition channel, your conversion goal (trials, paid customers, MRR target), and your five key weekly activities. Print it and put it somewhere visible. Review it every Monday.
💡 Pro Tip
Book a 'GTM review' in your calendar for the last Friday of each month — 2 hours, no distractions. Review your metrics, review your ICP assumptions, review your positioning. Markets change, ICPs evolve, and what worked at 50 customers may not work at 200.