← Solo Game Dev
Day 25 of 30✓ Sent
Marketing Your Game — What Actually Works for Indie Devs With No Budget
Build a realistic, no-budget marketing strategy that fits around development.
Email subject:Marketing Your Game — What Actually Works for Indie Devs With No Budget
Topics Covered
- •Devlog culture: document your process publicly. Twitter/X, TikTok, YouTube — solo devs building in public attract audiences
- •Reddit: r/indiegaming, r/AndroidGaming, r/iosgaming, r/gamedev — share milestones, not spam
- •GIFs and video: the most shareable format. Record Unity Editor, edit in Canva. Show the mechanic in 5 seconds.
- •Press kits: presskit() or dopresskit — a simple one-page about your game. Press and content creators use these.
- •Launch timing: avoid major AAA release weeks. Check Steam Next Fest for timing if doing PC.
- •AI for marketing: Claude writes press releases, social captions, App Store copy, pitch emails to press